WK 11: Service Learning Project

       This past week, I received my service learning project that I will be conducting with my group in South Africa (Very excited!). The project is titled Bethel, a social entrepreneurship program that conducts a bead jewelry business and are sold to local businesses to benefit previously abused women and young children. Our main goals are to empower the women, expand their market to a larger scale, and enlarge their business model. Interestingly, there are other programs that are similar in regard to the fact that they create jewelry to benefit a certain cause. For example, the Butterfly Project, a non profit, sells jewelry created by individuals all over the world to raise awareness and support those that have been affected by the sex trafficking industry. The program runs a well-crafted website and shares various jewelry pieces along with the stories behind the different designs. The website also showcases the different social media handles that help spread their project name to a large audience. Not to mention, they also attend different conferences around the world to raise awareness about the sex traffic industry and share the news with individuals that encounter the website. The Butterfly Project is a tremendous success and they hold many sponsors to help support their cause. This project can help give us ideas on how to successfully accomplish our goals towards Bethel and create something that will leave a positive impact.

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